Ok.  So you’re ready for a website.

You’ve run though your choices and eliminated the flawed possibilities.

1) Do-it-yourself?  The Web-equivalent of Amateur Poetry Recitation at the Dabbler’s Cafe.  Ok.  Scratch that one.

2) Hire a Full Time Internet Know-it-all?  No.  You just want a website, not a funky live-in brother-in-law who eats you out of house and home for the rest of your life.

3) Hook yourself up to yet another Intravenous Monthly Money drain?  X-Bucks a month from now until for ever from you to McWebsiteDaddy.  AKA: You’re not a Face.  You’re not a Name.  You’re just one of McBillions of McCreditCardNumbers McServed and don’t you dare try to call us and talk to a real person because you think you’re so McSpecial or something.

4) Website Templates.  Yes, yes, yes!  Plastic Posers wearing someone else’s warm, sweaty gym shoes.  Let’s just run next door and borrow our neighbor’s toothbrush.

In the end, the most effective conclusion, of course…Contract a Pro.  Someone you can get to know.

Smart move.

Read more…

Call you “Old Fashioned.”  You can take it. 

“Folksie?” “Provincial?”  Maybe.
 
You know who you are, and don’t need some Metropolitan Marketing Guru to slap some label on you.  But, one thing’s for sure.  They can’t call you Cookie Cutter.  And no one dare to call you CORPORATE. 

What happened to Tom’s Farms?  They upgraded to Tasteless Glossy from Rustic Charm.  

I’m feeling lost.  My neighborhood Shade-Tree mechanic got so busy that he burned out and sold out to some guy who picked up his list of clients, and then (likely) promptly lost all but the few fleets of vehicles already under contract.  I guess if you’re responsible for a fleet of cars and trucks, you’re not looking for the personal touch.  You’re looking at “the bottom line” because you’re dealing in bulk.  But, few of the local homesteaders were eager to suffer the transition.  The reason is obvious, of course.  Trust.  Can’t sell that. Read more…