There are many areas in life where the proper approach to business and spending your money is to bargain hunt each and every time you have need of a particular good or service.
Take Tires, for instance.
If you own a vehicle, sooner or later, you’re gonna need new tires. Of course, you want quality tires. No one is going to take a chance on something so vital to their personal or familial safety. But, thanks to Industry Standards and some justifiable degree of Regulatory Oversight, just about any tire is going to get the job done, discounting some impact on performance and longevity. In light of that, when the tread starts to wear thin, there’s a good deal of Prudence in the practice of scanning through the paper to find out who’s having a sale. Let’s face it…Even cheap Tires are expensive. And it doesn’t really benefit you much to grant loyalty to a particular tire distributor, independent of getting the brand and model you may prefer. But, in this case, when it’s all said and done, you can afford to jump from source to source because Price drives tires.
But nobody plays Hopscotch with their Dentist.
Discounting the occasional syringe he or she jabs into your gums, your Dentist is like, totally better than even your best-friend-forever. I mean, they’re upfront about telling you if there’s any bad news, they offer you a variety of high quality solutions, they keep your X-Rays, they scrape off the crusty stuff, they floss you, give you mouthwash and FREE toothbrushes and toothpaste, schedule your next appointment (and the free Reminder call in case you forget), and, at the end of it all, you walk out with a dazzling white smile and a justifiably heightened sense of confidence in your health and appearance. Then you head straight for the coffee shop for a triple toffee latte. Iced, because otherwise you’d scald the skin from your tongue because you still can’t feel it thanks to the Novacaine.
You know it’s true. A good Dentist is just the kind of professional you want to keep for a lifetime.
No doubt, the same is true of you Hair Stylist. Are you kidding me? Girl, if Maxine isn’t in today, then we’ll just have to re-schedule. Out loud, I’m laughing. Even if you go to the Barber Shop, you know the one you want to cut your hair. “Ok, you’re next!” comes the call from the “next available,” random Coiffeur. “Ah!” you cry inside. “Not that one, again! Last time they cut my hair, I had to wear a bandanna for three weeks straight.” Too, too familiar a scene.
And all this goes quadruple for your favorite Auto Mechanic. Time, Money, Safety, Trust. You want to find someone you can rely on, and then you don’t want to have to think about it anymore. Something comes up? Hear some funny clacking sound? Out of alignment? If you’re fortunate enough to have found the Right Shop or the Right Pro, then you know who you’re going to call. If you’re there, then, you feel good about it. And, you feel good feeling good about it.
It’s like they’re your own, personal professionals. The ones you feel good coming back to. The ones you don’t have to think about. The ones you feel cool recommending to your friends.
Dentists. Hair Stylists. Mechanics.
Web Designers. 
Your Personal Pros.
Tags: Dentists, Personal Pros, Web Design
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